6 Tips for creating content in the TIC sector
The Internet made this era the best for the information and communication technologies sector. Given this, the competition is a lot and there are already companies creating content to attract users. Are you going to be left behind?
Carlos Trelles, CEO of Axon Marketing & Communications, offers some tips on how your content can stand out in this competitive world of TIC
1. Write about the problems of your prospective clients:
A person does not like to be sold, he likes to be taught. Try to write down the needs and pains that a prospect may have and your technological solution related. Do not talk about your company in all articles because that generates a feeling of advertorials in the public. First write to the users about their possible ailments, how they can solve them and finally why your technological solution is the best for the clients.
2. Writing is not enough:
There are different platforms for different content formats. Youtube, Facebook, Linkedin, WordPress, Instagram, Vimeo, are various social media, which we can use to tell stories that attract customers. Remember that people tend to assimilate more information if it is through an audiovisual medium. Take advantage of this situation for your business; create video tutorials for youtube, infographics for Linkedin, photos of your creations on Facebook, among others.
3. Use success stories:
It is always good to speak well of oneself; however, it is twice as good that another speaks well of you. Take advantage of your satisfied customers with your services to create attractive stories for other prospects. Remember that these contents must be created in perfect coordination with the person or company to which we provide the service. This to align with your institutional image and branding.
4. Use responsive design platforms:
If you are dedicated to offering technological solutions, the minimum a client expects is that the content of your web or blog is adapted to the emblematic device of the information age: the smartphone. Remember that it is calculated in 2020 three quarters of the population will use smartphones and we assure you that if your customers seek a technological solution, they also have a smartphone.
5. Practice SEO and SEM:
It is useless to create content, if search engines do not link it (especially Google). For this it is necessary to practice SEO and focus on the key words where you are interested in positioning. In addition, SEM must be practiced to obtain, through payment, good positioning in words where there is more competition.
6. Form your database and practice emailing:
The attractive content and good practices of SEO and SEM, always ends up having interested subscribers. Take advantage of your subscribers to create a database, with people who appreciate your stories. Once that database is armed, you can offer these users more content, through an emailing strategy and analyze your purchase intentions.