Merca2.0 magazine interviewed Catalina Parada, COO of Axon Marketing & Communications and specialist in the Tourism sector in relation to the influencers’ influence in this sector.
“The followers confirm it: content marketing and influencers go hand in hand. This is how the quality of your content premiums versus the number of followers. However, among the reasons to choose an influencers by companies in the tourism sector, the quality of content is in the last place of importance”, says the executive of Axon.
If you want to read the full article, click here