Axon Marketing & Communications, the first multi-tiered agency of Integrated Marketing Communications, climbed nine positions during the last twelve months and placed 20th in the best public relations agencies ranking in Mexico, prepared annually by Merca2.0 magazine. The ranking was conducted by the Research Department of Merca2.0, a magazine specialized in marketing, publishing and media. The criteria that analysts took into account were turnover, number of employees, number of accounts and digital metrics of the agencies.
“We are very happy because we see the result of being able to understand customers and develop a comprehensive solution based on the tools we have today. That’s the heart of our value proposition in Mexico. That’s why, as a communication consultant, we always focus on the concept of Integrated Marketing Communications and we are motivated to see the positive response of the market”, said Carlos Trelles, CEO of Axon Marketing & Communications.
Merca’s 2.0 investigation also revealed the impact of working with an agency. Among the most relevant effects, Mexican companies report an increase in their sales (24%), a greater number of impacts (22%) and brand recall (13%). It was also considered the largest share of the brand, buzz in social networks and lead generation.
The ranking researchers consider that the task of a Public Relations agency goes beyond the publication of a note regarding the launch of a product or service, especially in this era in which the digital domain is imminent.
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