Axon Marketing & Communications becomes finalist in the 2018 IPRA Golden World Awards in the Agency category for the work developed to launch the Global Home Index (GHI) study in ten markets in Latin America. Global Home Index (GHI) is a Home Renaissance Foundation initiative of the United Kingdom supported and led in Latin American markets by our clients: Walmart Family and Business Conciliation Center (CONFyE) of the IAE Business School of Argentina and the Culture, Work and Care Center of the INALDE Business School of Colombia.
The IPRA Golden Awards represents one of the most prestigious awards in business communication and public relations world, and are delivered by the International Public Relations Association (IPRA) of London. This is the second opportunity in which Axon Marketing & Communications, the first multinational of Integrated Marketing Communications in Latin America, is chosen as a finalist.
The communication and marketing strategy aim was to generate, from the study, a public debate on the importance of work at home in Latin America, as well as the importance of the balance between personal and professional life. Thanks to the work of Axon Marketing & Communications, the Walmart Family and Business Conciliation Center (CONFyE) of the IAE Business School of Argentina and the Culture, Work and Care Center of the INALDE Business School of Colombia; it was possible to develop a viable, profitable and efficient Integrated Marketing Communications model. On the basis of innovative content and value for a campaign of awareness and socialization, markets of Argentina, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Paraguay, Peru and Uruguay were reached.
The ceremony award for winners of the Golden World Awards for Excellence of IPRA and dinner gala will take place on Friday, October 19th, 2018 at the Catalonia Barcelona Plaza hotel in Barcelona, Spain.