“The followers confirm it: content marketing and influencers go hand in hand. This is how the quality of its contents prevails compared to the number of followers”, explains Catalina Parada, COO of Axon Marketing & Communications. “2017 was the year of these characters and to date they have helped thousands of companies to humanize their messages. In 2018, they will produce greater demand. ”
The marketing and advertising magazine NEO, highlighted the importance of influencers in tourism marketing based on a study prepared by Axon Marketing & Communications.
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