What new trends brings influencer marketing to the tourism sector this year? What are the reasons why companies choose influencers for their marketing and communications initiatives? Are these the same reasons why their “followers” follow them? How is its efficiency measured? Although influencer marketing has been positioned around the world to impact millions of users on social networks and blogs, it is still a challenge for companies in the tourism sector to design a strategy of influencers and measure the real impact of their campaigns. Axon Marketing & Communications highlights the most important findings and conclusions about the opportunities and challenges that companies in the tourism sector will face in 2019, based on the analysis of the responses given by the attendees of ANATO, one of the most important tourism fairs in Latin America.