The communications and marketing agency AXON has been selected as a finalist at the prestigious 2025 SABRE Awards Latin America, one of the most prominent competitions in the regional communications industry.
The nomination falls under the Technology category, recognizing the campaign “Digitalize Without Excluding: Zoho Democratizes Software in Latin America,” developed in collaboration with the technology company Zoho. The initiative stood out for its innovative approach, integrating communication strategies, creativity, and measurable brand positioning results.
The SABRE Awards, organized by PRovoke Media, honor the best public relations and communications campaigns worldwide each year. The awards evaluate key factors such as strategic research, creative execution, audience impact, and contribution to brand objectives.
This year’s competition set a record number of entries across Latin America, reflecting the region’s dynamism and ongoing transformation. AXON’s inclusion among the finalists reaffirms its ability to design impactful, results-driven campaigns that address current market challenges while incorporating technological innovation.
“Being among the finalists at the SABRE Awards is a recognition of our team’s talent and the value of co-creation with our clients. The Zoho campaign is a clear example of how strategic communication can transform the relationship between brands and their audiences,” said Carlos Trelles, CEO and Managing Director for the Americas at AXON.
The winners will be announced during the awards ceremony on September 16 in São Paulo, as part of the Latin American SABRE Awards Dinner and the Latin American Communications Summit, organized in collaboration with the Brazilian association ABRACOM.