AXON marketing+communications organized an event that brought together media outlets specializing in technology and business, Zoho Latin America executives, and digital thought leaders to introduce Zoho Analytics 7.0 and discuss artificial intelligence and digital transformation in business.
How can companies integrate artificial intelligence without making major investments? How can they make better use of their existing technology tools? These were some of the key questions discussed during Zoho’s Media Day, organized by AXON marketing+communications on October 29 in Mexico City.
Held at Bazar Cultural Fusión in the Juárez neighborhood, the event brought together representatives from media outlets specializing in technology and business, along with Zoho Latin America executives. While the launch of Zoho Analytics 7.0 was the main focus, the event also provided an opportunity to discuss the needs and challenges companies face throughout their digital transformation journeys.
Artificial Intelligence and digitalization: doing more with less
One of the main topics discussed was the need to adopt new technologies amid increasingly tight budgets. Journalists raised questions about how small, medium-sized, and large enterprises can integrate artificial intelligence tools, modernize their operations, and maximize the value of their technology investments.
The discussion focused particularly on optimizing existing resources and exploring alternatives that enable companies to advance their digitalization efforts without necessarily requiring major infrastructure investments.
The challenge of data and technology infrastructure
Another key topic was the rising cost of data centers, including infrastructure, energy consumption, and the resources required for ongoing maintenance.
In response, Zoho presented alternatives that allow organizations to maintain control over their data, including the use of their own servers and the option to gradually integrate this infrastructure with external data center services.
The discussion addressed an increasingly important concern for businesses: how to balance technological innovation with operational efficiency and cost control.
Media Relations and emerging digital voices
Beyond the technology presentation, the event featured networking opportunities between Zoho Latin America executives and Mexican journalists. The agenda also included the recording of three podcasts featuring Mexican digital thought leaders, who shared their perspectives on the evolution of content creators and their influence on the digital transformation of businesses.
These conversations highlighted a growing trend: content creators are developing more specialized profiles, enabling them to better understand business needs and contribute expertise that goes beyond social media visibility.
The discussions also explored the growing importance of digital platforms as sources of information for consumers, businesses, and decision-makers, as well as the responsibility of digital thought leaders to communicate relevant, well-supported information.
A conversation beyond the product launch
Media Day connected the introduction of Zoho Analytics 7.0 with journalists’ questions and the perspectives of digital thought leaders, broadening the discussion to address the challenges facing businesses today.
The initiative reflects AXON’s integrated communications approach for Zoho in Latin America, combining media relations, specialized content, and engagement with thought leaders to strengthen the brand’s presence and participation in the conversations shaping the future of the technology sector.