Facing the challenge of humanizing its communication and leading in technology in Colombia, Argentina, Peru and Chile, TIVIT Latam launched “People & Brand”. This strategy transformed the interaction between the multinational and its audiences through a blog that offers valuable content in a variety of formats, such as podcasts, videos and written articles.
“TIVIT Voices”, “TIVIT TeVe” and the articles section address everything from the implementation of new technologies to innovative business models, making technology accessible and relevant to industry professionals. Using platforms such as Hubspot for content management and Spotify for podcasting, TIVIT amplified its message through social networks, reaching an expansive audience.
Since its launch in October 2020, “People & Brand” has achieved more than 18,000 visits to its landing pages and remarkable growth on social media, including an increase of more than 16,000 followers on LinkedIn. The podcasts have resonated globally, evidencing the channel’s effectiveness in connecting with international audiences. In addition, content specialization in critical areas such as retail and healthcare has reinforced TIVIT’s reputation as a technology leader.
The strategy not only improved TIVIT’s communication, but also established the brand as a benchmark in the Latin American technology dialogue, demonstrating the power of effective, user-centered communication.
