About AXON
AXON marketing + communications is an Integrated Marketing Communications agency with 20 years of experience growing brands for the Latin American and U.S. Latino markets. Our approach combines a deep understanding of our markets, AI and integrated marketing communications strategies that inspire action and create value.
We have our own operations in Latin America and the United States: Buenos Aires (Argentina), Santiago de Chile (Chile), Bogotá (Colombia), Quito (Ecuador), Austin, Fort Myers, and Miami (United States), Mexico City (Mexico), Panama City (Panama), and Lima (Peru).
Our work has received international recognition with 20 excellence awards for the impact of communication and marketing on businesses, including the SABRE Awards, Golden International Public Relations Association (IPRA) Awards, Steve Awards Eikon, FIT Awards, FundaCom Awards, among others.
Leadership
Meet the leadership team behind our agency, where deep experience and strategic insight shape our approach to marketing in Latin America. Our leaders combine decades of expertise in integrated marketing communications, guiding our clients and agency through evolving markets with precision and foresight.
Carlos Trelles
Chief Executive Officer (CEO), Co-Founder
Director Americas
Catalina Parada
Chief Operations Officer (COO), Co-Founder
Director Europe
Federico Wals
Director, South Latin America region
Innovation and Growth Leader
Pilar Rojas
Head Accounts, North Latin America region
Carol Jaime
Partner Director, Kredas by AXON
Digital Marketing + Branded Content Leader
Roger Trelles
Senior Advisor, Andean markets
Cesar Flores
Partner Director, infoMercado
Economic information and content for entrepreneurs
Juan Carlos Villacorta
Partner Director, infoMercado
Digital strategy
Life at agency
- International and multicultural experience: AXON LatAm has a strong presence in Latin America and the United States, offering employees the chance to work on brand expansion projects across multiple markets, gaining a global perspective and skills to thrive in multicultural environments.
- Continuous professional development: The company focuses on ongoing training and skill development in key areas like market intelligence, integrated communications, and digital marketing. Employees have access to workshops, courses, and seminars to enhance their expertise in marketing and communication.
- Professional network and networking: Working in an agency with over 20 years of experience and a broad network of clients and partners offers valuable opportunities to make connections within the industry and with leading companies across sectors.
- Collaborative and creative environment: AXON LatAm fosters a dynamic workplace where creativity and new ideas are valued, all within our work-life integration framework—a core pillar of our philosophy. We support our teams in balancing professional and personal responsibilities. This innovative model, recognized as a case study in major business schools across Latin America, is complemented by growth opportunities, collaboration on challenging projects, and an inclusive environment for the holistic development of each team member.
