In 2022, Nokia set out to consolidate its position as the undisputed leader in the information technology market in Latin America, facing and overcoming unique challenges in each target country. Nokia’s strategy was designed to maximize reach and deepen brand influence through a meticulous media selection that included paid, earned, owned and social media. This comprehensive approach allowed Nokia to not only share customer success stories that highlighted the company’s ability to lead the digital transformation, but also to focus on global issues that had a strong local impact.
Nokia’s marketing and communications campaign in Latin America generated remarkable results: more than 80 publications were published in local media, demonstrating the brand’s strong relationship with the press and opinion leaders. In addition, the campaign achieved an impressive return on investment of more than US$2.3 million, reaching a total audience of more than 62 million people in the four target countries.
Thanks to successful alliances with media and chambers of small and medium-sized enterprises, Nokia not only reinforced its image as a technology leader, but also demonstrated its ability to guide entire industries into new phases of digital growth. The year 2022 marked an important milestone in Nokia’s history in the region, establishing the brand as a fundamental pillar in the technological and business evolution of Latin America.
