Bogotá, Colombia – October 30, 2025. AXON marketing + communications celebrated its 20th anniversary with a special event held in Bogotá, bringing together its regional team to commemorate two decades of history, purpose, and impact.
Over the past 20 years, AXON has partnered with more than 250 brands across Latin America and the United States, helping them communicate with purpose, build reputation, and grow in increasingly complex environments. The firm has established a proprietary model that integrates communications, marketing, and artificial intelligence to drive sustainable growth for its clients.
As part of the celebration, AXON unveiled The Human Algorithm, a report that synthesizes key strategic learnings from the past two decades and outlines a forward-looking vision toward 2026. One of the report’s central messages states:
In a world where algorithms decide what we see and who we trust, the brands that succeed are the ones that continue to think — and communicate — like humans.
The event also served as an opportunity to thank clients, partners, and the talented professionals who make AXON’s operations possible across 11 cities throughout the region. Special recognition was given to team members whose vision, commitment, and leadership have shaped AXON’s journey.
A highlight of the evening was the participation of Natalia Vargas Álvarez, a former AXON team member, who delivered a powerful performance blending humor, social awareness, and purpose. Her contribution was an inspiring reminder of the transformative power of communication.
About AXON marketing + communications
AXON is an integrated marketing communications firm with over 20 years of experience in Latin America and the U.S. Hispanic market. Its AI + Integrated Marketing Communications model connects brands with diverse audiences, strengthening reputation, driving performance, and enabling sustainable growth.