International public relations publication PRovoke Media has named AXON marketing + communications to its “The Best Agencies in Latin America 2026” list.
AXON marketing+communications has been recognized by PRovoke Media as one of the top 13 communications agencies in Latin America in 2026. Founded by Paul Holmes, PRovoke Media is one of the leading global publications covering the public relations and corporate communications industry.
In its agency profile, the publication highlights AXON’s distinctive path to regional growth. Founded in Bogotá in 2005 by Catalina Parada and Carlos Trelles, the firm expanded from Latin America, opened operations in Florida in 2010, and now operates across 10 countries and 24 cities. Rather than relying on affiliate networks, AXON has built its own teams in every market where it operates.
The agency has 60 professionals across the region and has expanded beyond capital cities, with a presence in locations such as Piura, Peru, and Querétaro, Mexico. Its integrated offering spans PR and reputation management, marketing strategy, brand experience, market intelligence, and digital reputation, with an increasingly important role for artificial intelligence in augmented content, real-time analytics, and reporting dashboards.
Among its recent projects, PRovoke highlights multi-market positioning and communications programs for Zoho and GSK. The publication also references work for Yango, PayU, Western Union, and vivo, as well as international positioning projects for Peru, Uruguay, Argentina, and Chile.
PRovoke Media also recognizes AXON’s work-life balance policies, which include paid time off for family and personal matters, as well as funding for advanced education. This year, the agency launched Axon Academy, its in-house training program, and reports an employee retention rate of 82%, with women accounting for 73% of its team.
“Being included on this list confirms something we have believed in since the beginning: a Latin American agency can compete at the highest level when it builds its own teams and truly understands each market. This recognition belongs to our people and to the clients who trust us to tell their stories across the region,” said Carlos Trelles, Founder & Director for the Americas at AXON marketing + communications.