At the end of July, Google’s decision to require its more than 130,000 employees worldwide to receive the vaccine against covid-19 before returning to the office next October made headlines.
The human factor makes the difference in giving journalists the opportunity to experience a tourist destination.
In the last year, at the communications level, there were two milestones that revolutionized the way brands communicate with their stakeholders. The first is the prioritization of organic channels and the second is the migration towards a more horizontal and human communication.
The pandemic brought a new need to communicate clearly, empathetically and humanely to inform people about the news of covid-19, the scientific findings surrounding this disease and to offer them support in the midst of a difficult landscape that has paralyzed the entire world.
The role of digital transformation in brand positioning strategy / Digital transformation, key to brand positioning
A recent study by Axon Marketing & Communications, a consulting firm specializing in Integrated Marketing Communications, found that 45% of Communications Directors in Latin America will take advantage of organic content management in social media to position their brand in 2021, which shows that digital transformation will continue to set the standard when it comes to maintaining a well-consolidated and sustainable reputation over time.
By Catalina Parada, COO and Co-Founder of Axon Marketing & Communications
What will be the main challenges that Joe Biden will have to face with his arrival at the White House?
Addressing the coronavirus crisis, fighting racial inequality and restoring relations with other nations will be some of the difficulties that the new president of the United States will have to face. Read the full analysis here.
Find out the conclusions of the new study by AXON Marketing & Communications regarding the reputation of brands in this “new normality”.
Influencers as tourism promoters
Communication between companies and stakeholders has grown during the pandemic, according to a study by AXON Marketing and Communications.
Know the results of the study conducted by the agency specialized in communications and digital marketing!