Yes, the pandemic reminded us that customers are the heart of business

In the last year, at the communications level, there were two milestones that revolutionized the way brands communicate with their stakeholders. The first is the prioritization of organic channels and the second is the migration towards a more horizontal and human communication.

The role of digital transformation in brand positioning strategy / Digital transformation, key to brand positioning

A recent study by Axon Marketing & Communications, a consulting firm specializing in Integrated Marketing Communications, found that 45% of Communications Directors in Latin America will take advantage of organic content management in social media to position their brand in 2021, which shows that digital transformation will continue to set the standard when it comes to maintaining a well-consolidated and sustainable reputation over time.