The global PR industry publication included the Florida-headquartered firm in its “The Best Agencies in Latin America 2026” list, recognizing its owned-team model across 10 countries.
JACKSONVILLE, Fla., Oct. 19, 2026.- AXON marketing + communications, a Jacksonville-based strategic communications and public relations agency, has been named one of the 13 Best Agencies in Latin America for 2026 by PRovoke Media. Founded by Paul Holmes, PRovoke Media is one of the leading global publications covering the public relations and corporate communications industry.
In its profile, PRovoke notes that AXON “has taken an unusual route to becoming a regional agency.” Founded in Bogotá in 2005 by Catalina Parada and Carlos Trelles, the firm opened its Florida operations in 2010 and now runs its business from its Jacksonville headquarters, with teams in 10 countries and 24 cities across the United States and Latin America, including Argentina, Chile, Colombia, Ecuador, Mexico, Panama and Peru. Rather than relying on affiliates, AXON has built its own teams and capabilities in every market where it operates.
With 60 professionals across the region, AXON has also expanded beyond major capitals into secondary markets such as Piura, Peru, and Querétaro, Mexico. Its integrated offering spans PR and reputation, marketing strategy, brand experience, market intelligence and digital reputation, with artificial intelligence playing a growing role through augmented content, real-time analytics and reporting dashboards.
Among its recent work, PRovoke highlights a multi-market positioning and communications program for Zoho and GSK. The publication also cites work for Yango, PayU, Western Union and vivo, as well as international positioning projects for Peru, Uruguay, Argentina and Chile.
PRovoke also recognized AXON’s focus on its people. The agency offers paid family and personal time and funding toward advanced education, and this year launched Axon Academy, its internal training program. AXON reports an 82% talent retention rate and a workforce that is 73% female.
“Being named to this list confirms something we have believed from day one: an agency built in the Americas can compete at the highest level when it invests in its own teams and truly understands each market,” said Carlos Trelles, Founder & Director for the Americas at AXON marketing + communications. “From our headquarters in Jacksonville, we connect U.S. and global brands with audiences across Latin America. This recognition belongs to our people and to the clients who trust us to tell their stories across the region.”