Leadership
Meet the leadership team behind our agency, where deep experience and strategic insight shape our approach to marketing in Latin America. Our leaders combine decades of expertise in integrated marketing communications, guiding our clients and agency through evolving markets with precision and foresight.
Carlos Trelles
Chief Executive Officer (CEO), Co-Founder

Director Americas
Catalina Parada
Chief Operations Officer (COO), Co-Founder

Director Europe
Federico Wals
Director, South Latin America region

Innovation and Growth Leader
Pilar Rojas
Head Accounts, North Latin America region

Carol Jaime
Partner Director, Kredas by AXON

Digital Marketing + Branded Content Leader
Roger Trelles
Senior Advisor, Andean markets

Cesar Flores
Partner Director, infoMercado

Economic information and content for entrepreneurs
Juan Carlos Villacorta
Partner Director, infoMercado

Digital strategy