The launch event of the new ASUS Zenbook S 13 OLED laptop in Peru was a success, thanks to the
strategic work of AXON Marketing & Communications. This communications consultancy played a crucial
role in managing public relations (PR) during the event, ensuring the presence of key media outlets and
technology journalists.
From the PR department, a strategy was developed with the aim of securing relevant media coverage for
the ASUS Zenbook S 13 OLED launch. With effective planning, the agency attracted prominent
journalists from renowned media outlets such as El Comercio, represented by Diana Velásquez and
Lizeth Yarasca; La República, led by Martín Reyes; Líbero/Altagama, with Daniel Robles; and MAG,
represented by Rommel Yupanqui, among others.
The presence of these journalists allowed the ASUS Zenbook S 13 OLED to receive extensive attention
in the technology sector. Thanks to the coordinated communications effort, the Zenbook showroom and
the presentation by the ASUS spokesperson were featured in the most influential media outlets in the
country.
Carlos Trelles, CEO of AXON, commented: “ASUS is one of our most outstanding success stories.
Thanks to the Peruvian market becoming acquainted with the great experiences that ASUS can offer, we
have managed to grow and attract a niche audience interested in technological innovation.”
The Most Innovative Features at the ASUS Event
During the event, the highlight was the presentation of the ASUS Zenbook S 13 OLED, offering a combination of uncompromising power, performance, and practicality. With its sustainable design and recycled materials, the Zenbook S 13 OLED captured the attendees’ attention.
The ASUS Lumina OLED display with 2.8K resolution, Dolby Vision technology, DisplayHDR True Black
500 certification, and Delta E<1, impressed with precise and vibrant colors. The Intel® Core™ i7 10-core
processor, 16GB of LPDDR5 RAM, and ultra-fast 1TB PCIe SSD delivered exceptional performance and
extended battery life.
Thanks to the collaboration between AXON Marketing & Communications and the presentation of the
ASUS Zenbook S 13 OLED, the event was a success, leaving positive and eco-friendly associations with
the performance of the new laptop. Undoubtedly, the strategic PR work and innovation from ASUS
showcase their intention to continue growing in Peru’s technology market.