The integrated marketing communications agency joins forces with Argentina’s leading audiovisual production company to expand its high-impact content offering across Latin America and the United States.*}
AXON Marketing & Communications, a specialist in Integrated Marketing Communications (IMC), has signed a cooperation agreement with VPP Producciones, a leading Argentine production company recognized for its high-end audiovisual content for television and digital platforms. The agreement also covers collaboration on advertising strategies for key sectors such as energy, beauty, and pharmaceuticals.
This new partnership is rooted in a commitment to mutual collaboration in the creative production of content for a diverse range of stakeholders. AXON will benefit from VPP’s technical expertise in audiovisual storytelling and branded advertising, while VPP gains access to a potential strategic partner with an extensive portfolio of clients across the region.
“VPP Producciones brings decades of audiovisual expertise that will significantly enhance AXON’s service offering—especially in creative strategy and multimedia content,” said Carlos Trelles, CEO of AXON Marketing & Communications. “In an increasingly digital and visual world, powerful content—both visually and sonically—is key to driving meaningful engagement between brands and their audiences.”
The partnership also opens the door for AXON to incorporate Non-Traditional Advertising (PNT) formats, an area where VPP has excelled for over 25 years. These formats remain relatively unknown in some of AXON’s current markets, such as Colombia. For Nicolás Rugiero, Executive Producer and Head of PNT at VPP, this presents a unique opportunity: “We each have strengths to offer. Collaborating means discovering new ways of doing things that work—even if they’re unfamiliar at first.”
Diego Rugiero, Creative Director, musician, and audiovisual expert at VPP Producciones, emphasized the need for creative disruption: “This partnership should push us to think outside the box—taking creative risks that lead to formats and strategies nobody else has tried. It’s about shifting the paradigm.”
For Oscar Rugiero, President of VPP Producciones, the partnership represents a major milestone: “This is a turning point toward greater competitiveness. In today’s fast-moving industry, partnerships like this allow both companies to grow, learn from one another, and push the boundaries of what’s possible in their respective markets.”
The partnership will also support VPP’s expansion into the U.S., where the company plans to offer its full suite of integrated communications services.
With this new agreement, AXON continues to strengthen the added value of its services and extend its network of strategic partners across its eleven active markets in Latin America and the United States, reinforcing its regional leadership in integrated marketing communications.
About VPP Producciones
Ventatel Producciones y Publicidad (VPP Producciones) is a leading Argentine audiovisual production company with over 20 years of experience in television and digital content. Headed by Oscar Rugiero, VPP is recognized for delivering high-performance advertising and branded content that resonates across audiences and platforms.
VPP has developed and produced two successful TV programs for América TV—Animales Sueltos and El Show de Fútbol—which have earned 11 Martín Fierro Award nominations and won three of them. The company’s excellence has also been acknowledged by the Association of Television and Radio Journalists of Argentina, an organization that honors the highest standards in broadcast production.
To learn more, visit: www.ventatel.com