Miami, October 10th, 2023. The global communication and public relations campaign developed and implemented by the consulting firms AWE PR, AXON Marketing & Communications, and Mier y Terán & Asociados for the inaugural Vitae Summit is a finalist in two of the most prestigious awards in the corporate communications industry: the 2023 Latin America SABRE Awards, organized by the specialized U.S. magazine PRovoke Media, and the PR’s Daily Media Relations Awards established by Ragan, an organization specializing in training and education for marketing and communication professionals.
The first Vitae Summit was held at the Vatican, inspired by the presence of Pope Francis. Over 25 artists and creators from the global entertainment industry came together at the Summit to work collectively in finding solutions and transforming the world through art.
J Balvin, Peter Docter, Edwina Findley, Alexander Acha, David and Jessica Oyelowo, Patricia Heaton, Dan Lin, Jonathan Roumie, Eduardo Verastegui, and Marcus Mumford, among other artists, were recognized by Pope Francis as “Preachers of Beauty.” This news made headlines in over 60 countries, was covered in twelve languages, resulted in more than 2000 media stories, and garnered millions of social media views, all thanks to the well-planned communication strategy executed by the consulting firms.
Alexis Walkenstein, President and Founder of AWE PR, commented on this achievement: “We are immensely proud to be part of this global project alongside AXON Marketing & Communications and Mier y Terán & Asociados. Our strategic PR alignment paved the way for our ability to coordinate local teams and create synergies that amplified the Holy Father’s message to artists at this unprecedented gathering.”
“Collaborating on this project fills us with satisfaction for achieving our objectives. When faced with the challenge of internationalizing messages and homogenizing positioning in multiple markets, the support of strategic allies like AXON Marketing & Communications, coupled with our firm’s more than 20 years of experience, is vital for project success. We look forward to continuing our work together in the future,” emphasized Pablo Mier y Terán, Managing Partner at Mier y Terán & Asociados.
Regional campaigns in Latin America and other markets have previously earned AXON Marketing & Communications similar awards, such as the Best Network for Latin America and recognition for projects involving institutions like the Peruvian educational institution Toulouse Lautrec, the Rally Dakar during its passage through Peru, the promotion of Bariloche (Argentina), and positioning Uruguay as a tourist destination in Latin America. “We develop communication models that positively impact our clients. Managing reputation and boosting brands in regional models across Latin America, the United States, and now globally, is our key differentiator in the Latin American market,” concluded Catalina Parada, Chief Operating Officer (COO) at AXON Marketing & Communications.
Recently, AXON Marketing & Communications announced the expansion of its operations to the United Kingdom, Europe, Australia, and Oceania, as well as the strengthening of its operations in Brazil through a strategic alliance and collaboration agreement with the British firm Brazil™ International Communications Agency.
About AWE PR
AWE PR is a marketing and advertising agency that works with media, entertainment, consumers, nonprofit organizations, and startups. From creativity to crisis management and product launches, AWE’s three pillars are strategy, influence, and advertising. With AWE, you will never be treated as usual. AWE will bring your story to life. AWE PR was founded by Alexis Walkenstein, an Emmy award-winning journalist turned public relations professional and film producer with over twenty years of experience executing international campaigns.
About AXON Marketing & Communications (AXON LatAm)
AXON Marketing & Communications (AXON LatAm) is the first Latin American Integrated Marketing Communications consultancy (Communication, Public Relations, Online and Offline Marketing) with over 18 years of experience in Latin American and United States markets.
AXON Marketing & Communications has been recognized with more than 20 international awards, including Eikon, Stevie Awards, IPRA Golden Award, Latin America SABRE Awards, among others. With over fifty professionals working in the region, AXON Marketing & Communications has its own offices in Bogotá (Colombia), Buenos Aires (Argentina), Mexico City (Mexico), Lima (Peru), Miami and Fort Myers (United States), Panama City (Panama), Quito (Ecuador), Asuncion (Paraguay), Montevideo (Uruguay), and Santiago (Chile).
About Mier y Terán
Mier y Terán – Intelligent Communication Services (Mier y Terán) is a Mexican communication and public relations consultancy that provides comprehensive solutions for any media outlet in need of brand support. With over 23 years of experience in the communication industry, Mier y Terán has successfully turned its clients’ information into news, generating impact and recognition. Mier y Terán specializes in three areas: traditional media, digital media, and management, offering more than 200 different services tailored to the needs and objectives of each client. Mier y Terán has been honored with various national and international awards for its professional and creative work. With a dedicated, young, and dynamic team committed to your brand, Mier y Terán has a presence in major Mexican cities such as Mexico City, Monterrey, Guadalajara, Puebla, and Querétaro.