AXON elegida como una de las 15 empresas con mayor potencial de expansión en el mercado europeo por el programa Softlanding


  • The high impact of its services made it one of the 15 most promising companies in a call in which more than 1,000 regional firms participated.
  •  Softlanding Europe is an event in which the chosen companies are advised and guided by 70 experts in business management and business viability on the offers of markets such as the Canary Islands and Spain to offer their services there and grow internationally.
  • At the meeting, the participating companies will have spaces to reflect on the strengths and weaknesses of their services in order to make them more sustainable and competitive.

    The Latin American multinational specialized in Integrated Marketing Communications, Axon Marketing & Communications, was chosen within the Softlanding program of the Canarian Economic Development Society (PROEXCA), as one of the 15 Latin American companies participating in the event that will conclude on November 6. It is a series of meetings in which networking will be facilitated in order to internationalize the businesses of the chosen companies and take their services or products to the potential European market.

    More than 1,000 companies from Latin America participated in the call since last June, 45 of which were shortlisted, of which 15 were finally chosen due to the high impact of their projects, services and outstanding internationalization characteristics.

    “Without a doubt, being chosen among the 15 companies with the greatest potential to offer their services in recognized markets such as Europe through the Softlanding Program, is showing once again to our stakeholders the high quality and impact of our services that, among other things, we are constantly innovating and improving”, said Carlos Trelles, CEO of Axon Marketing & Communications.

    Through this event, the participating companies will be able to know in depth the benefits and advantages offered by the European market, based on the visualization of their services in these continents. Spaces will also be provided that encourage reflection on the strengths and weaknesses of the different services that participating companies offer.

    “It will be a powerful lever to find out what offers the European market can offer, for example, in order to position our agency’s services in one or more countries on this continent. Of course, this will help us to increase our international positioning based on the constant analysis of who we are today and want to become tomorrow, reflections to which this year’s Softlanding meeting invites us”, emphasized Catalina Parada, COO of the company.

    It should be mentioned that Axon Marketing & Communications has more than 15 years managing the reputation of more than 200 brands, which has positioned it in eight markets in Latin America and the United States. In addition, he has received 20 international awards related to public relations, communication and corporate relations.

    The Softlanding Europe Program is prepared by the Canary Islands Society for Economic Development (PROEXCA), a public entity attached to the Ministry of Economy, Knowledge and Employment of the Government of the Canary Islands, in conjunction with the company Dyrecto and the Business Business Accelerator, Mentor Day.


About AXON Marketing & Communications:

AXON Marketing & Communications is the first Colombian multinational specialized in Integrated Marketing Communications Consulting (Communication, Public Relations and Marketing, both online and offline), with more than 15 years of experience in the markets of Latin America and the United States.

Axon Marketing & Communications has been recognized with 20 international awards in the field, such as Eikon, Media Relations Awards, IPRA Golden Award, SABRA Awards Americas, among others; and was highlighted as the best regional agency to serve Latin America in the TOP Fice ranking.

With more than fifty professionals working in the region, Axón Marketing & Communications has its own operations in Bogotá (Colombia), Buenos Aires (Argentina), Mexico City (Mexico), Lima (Peru), Quito (Ecuador), Santa Cruz de la Sierra (Bolivia), Santiago de Chile (Chile), Miami, Denver and Austin in the United States.


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