Federico Wals asumes the position of new Accounts Director for Latin America

With over 15 years of experience in corporate communication, institutional relations, and journalism, Federico Wals will lead the regional operation of AXON Marketing & Communications in Latin America.

Miami, April 12, 2023. AXON Marketing & Communications announced the addition of Federico Wals as the new Accounts Director for Latin America, with the aim of further strengthening the management team and supporting the growth of their clients who are pursuing regional communication management models to enhance their growth in Latin America and the United States.

“For growing companies in Latin America, reputation and brand management are increasingly important. Communication is a fundamental pillar for organizations, and this is where AXON’s local and regional proposal adds value,” highlighted Federico Wals.

With over 15 years of experience in the sector, Wals will report directly to Catalina Parada and Carlos Trelles, the managing partners, and will lead AXON’s regional operation in Latin America with a direct presence in Argentina, Bolivia, Colombia, Chile, Ecuador, Panama, Peru, and Mexico. According to Federico, AXON Marketing & Communications’ regional business model is a differentiating factor as it ensures high-level comprehensive communication consultancy in diverse markets. He emphasized the role played by this specialized service and the importance of understanding it in today’s world, as communication is often perceived to be solely about social media, which is not the case.

“At AXON, we have a model where we listen to our clients and offer solutions tailored to each one and their respective stakeholders. Our model focuses on B2B, and that makes a difference in the market,” he added.

AXON Marketing & Communications has celebrated its 18th anniversary since its founding and has supported transnational firms in various sectors of the economy with a growth trend. Wals recognizes that the challenge is greater, and the future is to continue on the path towards sustainable expansion of the firm and its partners in Latin America and the United States. “The addition of Federico Wals is a new step in our growth journey. It strengthens our management team and brings value to our clients who rely on AXON Marketing & Communications for reputation management during their growth and expansion processes in and from Latin America,” concluded Catalina Parada, Chief Executive Operations (COO) of the consultancy.


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